Google, MSN, and Yahoo have created amazing advertising opportunities with their pay per click advertising models. Their simple systems have encouraged thousands of businesses to dump countless millions of dollars into their online advertising campaigns. The only trouble is that far too many people don't know how to effectively create powerful PPC campaigns that convert into leads or sales.
There are many tricks you can use to create killer pay per click advertising campaigns. These five tricks will help you maximize your return on your PPC investment while minimizing costs and generating a solid conversion rate.
5. Utilize your Display URL correctly. Google used to allow advertisers to display whatever URL (website address) they wanted as long as the advertiser had a legitimate landing page URL. No more! Now, you need to have a real URL that links directly to your advertised website. This makes your display URL all the more important. Capitalize the first letter of each keyword in your URL. For instance, my website, www.creative-emarketingsolutions appears like this in my PPC campaigns: www.Creative-eMarketingSolutions.com. It draws the eye and looks sharp in your ad.
4. Keywords in the fist line. The first line of your ad should have your most important keyword phrase in it. When you get only four lines of advertising for your ad including your display URL, the first line of your ad is the best chance you've got to grab the potential customer's attention. Your first line should grab attention and set your ad apart from all the other ads out there. It should tell the person searching that you've got exactly what they are looking for.
3. Benefits vs. Features. The second line of the PPC ad needs to explain the important benefit of your services or products. The next line should explain an important feature of the services or products you offer. How is that different? A feature is why that customer should purchase your services or products. A benefit is how your potential customer's situation will get better because of your services or product line.
2. Keywords. The keywords you select will determine how much you pay for your clicks, so pay attention. Well researched keywords will draw targeted traffic that is ready to buy. Poor keywords will cost you money. Use Google's free keyword tool to uncover the best keywords for your products or services- the ones that are searched for often but have little competition.
1. Place your ads in even rotation. Make sure you create at least two different PPC ads that run simultaneously. By doing this, you are able to test different marketing messages to determine which ads convert into sales better than others. Don't let Google decide which ad is performing best. Check your campaign settings to make sure they show evenly over time.
Testing out different elements of your ad can help you increase your click through rate or CTR. Sometimes switching one word can make all the difference. Different first lines of your ads convert into clicks differently than others. You can try switching your display URL to see which works best. By having more than one ad running in competition, you can determine what works best. Then, create another ad and run that in competition to continually improve your CTR over time.
These five simple tricks will help you dominate in the competitive world of pay per click advertising. If you need assistance creating your own PPC campaigns, please don't hesitate to ask our professional staff at www.Creative-eMarketingSolutions.com. We've been helping businesses succeed for years in the PPC arena, and we'd love to help you!
There are many tricks you can use to create killer pay per click advertising campaigns. These five tricks will help you maximize your return on your PPC investment while minimizing costs and generating a solid conversion rate.
5. Utilize your Display URL correctly. Google used to allow advertisers to display whatever URL (website address) they wanted as long as the advertiser had a legitimate landing page URL. No more! Now, you need to have a real URL that links directly to your advertised website. This makes your display URL all the more important. Capitalize the first letter of each keyword in your URL. For instance, my website, www.creative-emarketingsolutions appears like this in my PPC campaigns: www.Creative-eMarketingSolutions.com. It draws the eye and looks sharp in your ad.
4. Keywords in the fist line. The first line of your ad should have your most important keyword phrase in it. When you get only four lines of advertising for your ad including your display URL, the first line of your ad is the best chance you've got to grab the potential customer's attention. Your first line should grab attention and set your ad apart from all the other ads out there. It should tell the person searching that you've got exactly what they are looking for.
3. Benefits vs. Features. The second line of the PPC ad needs to explain the important benefit of your services or products. The next line should explain an important feature of the services or products you offer. How is that different? A feature is why that customer should purchase your services or products. A benefit is how your potential customer's situation will get better because of your services or product line.
2. Keywords. The keywords you select will determine how much you pay for your clicks, so pay attention. Well researched keywords will draw targeted traffic that is ready to buy. Poor keywords will cost you money. Use Google's free keyword tool to uncover the best keywords for your products or services- the ones that are searched for often but have little competition.
1. Place your ads in even rotation. Make sure you create at least two different PPC ads that run simultaneously. By doing this, you are able to test different marketing messages to determine which ads convert into sales better than others. Don't let Google decide which ad is performing best. Check your campaign settings to make sure they show evenly over time.
Testing out different elements of your ad can help you increase your click through rate or CTR. Sometimes switching one word can make all the difference. Different first lines of your ads convert into clicks differently than others. You can try switching your display URL to see which works best. By having more than one ad running in competition, you can determine what works best. Then, create another ad and run that in competition to continually improve your CTR over time.
These five simple tricks will help you dominate in the competitive world of pay per click advertising. If you need assistance creating your own PPC campaigns, please don't hesitate to ask our professional staff at www.Creative-eMarketingSolutions.com. We've been helping businesses succeed for years in the PPC arena, and we'd love to help you!
About the Author:
The professionals at Creative eMarketing Solutions work directly with you to help you profit from your business' online presence. If you have built a website and you need it to make money, Creative eMarketing Solutions is the team you want on your side. Contact our professional staff today for your free website analysis and online marketing recommendations.
