By Frank Nathe

Finding the company that truly is the best for your business printing and communication needs isn't as hard as it might seem. You can find a state-of-the art company that can mold itself for your business's specific needs.

With so many digital-printing companies vying for your business-printing needs - and each company touting itself as "the best" and "state-of-the art" - is it possible to find the business-printing provider that really is the best? The company that is truly the next generation of business printing?

Yes. When searching for a company to fulfill your business's requirements - whether it be offset or digital printing, posters, convention printing, high-volume copying, design, binding, or whatever your specific needs are - you can find the printing company that will meet your needs when other companies can't.

First, look for an established company that was in business back when starting a business meant more than registering a domain name - back when word-of-mouth and reputation meant something. Now, with the Internet, starting a business is as simple as registering a domain name. By choosing established businesses, you'll avoid the here-today-gone-tomorrow businesses.

Then, find a company that can offer a variety of options for its printing and communication, so you can make sure they have the technology to fit your job, instead of making your job fit into their technology. Look for a printer that offers offset and digital printing - and because today's digital communication takes on more forms than just printing, make sure you select a company with experience and expertise in all of the digital-communication areas.

Equally important is making sure that regardless of the technology used, the company's mission is all about you, the customer, so that your job is done your way and you are treated as a partner. That includes finding a company that offers various levels of service, so there's something for everyone. Some customers prefer to use automated sales options, with instant price quotes and online file uploading, so transactions can be done with a few clicks of the computer mouse 24/7. Other customers are more comfortable with personalized full-service and custom quoting. This is an option for customers who prefer dealing with a human being and being led through the printing-order process step-by-step.

And because being a full-service communication provider isn't just about printing anymore, choose a company on the cutting edge of technology that continues to grow and offers additional services like variable data printing (personalized printing), video production, OCR scanning and archiving of documents for fine arts, DVD replication or wide format poster printing and banner printing and more.

Of course, it's important and responsible to opt for a printing and communications company that's "green." The paper industry is the largest user of water and the fourth largest user of electricity in the world, according to the Institute of Sustainable Communications. So go with a company that takes steps that can benefit the planet and energy consumption - like using environmentally responsible eco-friendly inks, recycled papers and electronic document delivery whenever possible.

NextGeneration Printing, Copying & Digital Communication, the leading fast-turnaround offset and digital print provider, is one of these companies. When it selected the name NextGeneration, it knew the company would always have to be on the cutting edge of the printing and communication industries. NextGeneration has been chosen to produce critical and time-sensitive printed materials by companies in England, Germany, France, South Korea, Australia, Mexico, Russia, Ireland, Barbados, not to mention almost all U.S. states, and many more.

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