Profitable List Building

By Rick Freeman

The Internet offers many methods of building Your email List using auto responders. With the use of auto responder series, website owners are able to get visitors to repeat their visits and sales. To get started, here are a few common strategies you can use.

Instead of building Your email List with a daily or weekly eZine, publish a large monthly eZine as an e-book format delivered through auto responder in Adobe .pdf file format. Articles will form the bulk of your e-book, but each issue should also include such additional areas as quotes, industry tips, links to favorite websites, and pro advice.

Try adding color through graphics and links to multimedia as well. You can profit by charging monthly rates, usually with a discount for the subscribers who purchase annual packages. By using an auto responder for current subscribers and information series to get new ones, you will have two sources of ad space revenue.

Article directories can be great wasy to build Your List as well. Always coming with the important self-promotion banner or ad blinking at the top, website article directories differ from regular directories because of the industry-specific nature of their topics. Many people employ the link exchange, which is a tool that gets other website owners to link to their site while being listed in the directory.

Then they invite others to add their website links via a link exchange program, listing themselves in your directory. Many also open up their submission possibilities to their article directories and allow writers to include a URL in their resource box that accompanies their articles. Smart owners engage in this activity because they know it will drive traffic to their website through the links. Further information can be found by looking up the terms 'link exchange software' or 'article directory software' on any search engine.

Another profitable List Building technique is to design a course on the industry knowledge the webmaster feels comfortable in. Sending subscribers of the course to the webmaster's website is the end goal, and this is done by including an advertisement or banner in the emailed courses send through auto responder. Once there, it is the hope of the website owner that the visitors will fill out a email subscription offered by the auto responder. The courses will then provide more information for products via the teaching materials.

You've been shown how easy it can be to use the following to build Your List: e-Zines, e-Books, directories, and online courses. Internet marketing can be an effective way to increase your business, even if your business is not online based.

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