Article Submissions For Link Building

By Dan Duvano

You likely will have already heard a little bit about link building. Link building (just to reiterate) is one of, if not the most important method of improving your websites search engine rank - also known as search engine optimization. Dedication to a good link building campaign can reap a huge harvest in traffic and visitor volume.

More than simply building links is to make sure those links are of high quality. High quality links need to be from a well developed site, on a topic relevant to the topic of your site. A very popular and effective method for gaining such top quality links is to submit articles to various places.

You may be wondering, what are articles submissions? Well, essentially this works by you writing articles, or having someone else write them, that have to do with topics related to your website. Then you simply submit them to various article directories. At the bottom of the articles you are permitted to use a resource box that includes a call to action, you name, information about you, and even links to your site.

Benefits of Article Submissions

Article submissions are very popular as a link building method, which is due to the fact that they offer other benefits aside from simply building links.

Should you be unsure about whether article submission is right for you please read the rest of this article before deciding, as the benefits are significant.

Reason #1 - Building Up Your Name

According to the quality of your writing, people will start to recognize your name and think of you as something of an expert on your topic. Assuming your articles are good, more people will reprint them on their own websites and your name will get increasing amounts of recognition.

One of the key factors in conversion for your site is going to be a level of trust. This is built by the look of your site, the sales copy etc, but also by any preconceived idea the customer may have of you - and in this respect article marketing really helps.

Reason #2 - Advertise For Pennies

Article submissions, a link building method often used by link building services, also have the benefit of working like cheap advertising. Many article directories are totally free to use, and if you write the articles yourself, you'll only spend a bit of time on this type of advertising. Even if you pay someone else to write the article, you'll still find that this is a cheap method of advertising your site, not to mention link building.

Benefit #3 - One of the Best Methods of Advertising

Not only do article submissions provide cheap advertising, but they provide one of the best methods of advertising out there. Articles end up being posted all over the web. People can pick them up and use them again in ezines, on blogs, or more, spreading around your original article. This gets word of your site out there, making it a very effective way to advertise.

Link Building - How It Works

Now that you understand some of the great benefits of article submissions, you may be wondering how it helps to build up links and why so many link building services use this link building method. Well, in the resource box at the end of your article, you can put in a link to your site. This means that you build links wherever you submit your article.

This resource box is copied any time someone publishes your article, meaning you get yet one more backlink to your website. This methods means the number of one way links to your website grows over time.

So in summary, article submission builds up links, it brands you and your website, and it provides direct advertising for your site. What more reason do you need to get started with this excellent method?

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