Traditionally, the concept of networking has conjured up thoughts of attending meetings with name tags and milling around a room shaking hands and meeting people. These events still do take place and can be effective, but today's entrepreneurs must branch out if they are to survive in business. There are many places to interact with others that are more efficient and more effective, and actually more personal. Talking specifically to others in your line of business can be particularly rewarding. The sharing of information on vendors and contractors, or even having discussions of the state of your industry can help develop a personal bond that can only help down the road.
Another interesting opportunity for networking can be found through local and regional groups. These groups gather business people from different backgrounds to come together. These are an excellent place to make valuable contacts because everyone is in a different type of business. For example if you joined a construction industry related group you would find many sources for possible leads. If you were, for instance, in the carpet industry, you may find people who are in the window business, or the lawn care business, or remodeling contractors. All of them could provide you with valuable leads.
The Chamber of Commerce should not be overlooked. Don't write them off as a cliche. The Chamber of Commerce is a very much alive and influential group in almost every community. Joining them means making a difference in the many causes that affect your area while establishing yourself as a leader in your field and in your community.
If you are given the opportunity, it is always a good idea to support your local arts and cultural events. This is generally very inexpensive advertising for your company, but your name and logo will be in the eyes of many influential and wealthy people. When they have a need for a service you provide, you will likely be the one they consider.
Other avenues for networking can include volunteering in the community, joining a gym, the PTA at your child's school, or even a golf club. Any opportunity for group involvement is a chance to network and promote your business. Always keep a stack of business cards with you wherever you go, in you pocket and in your vehicle. If you are able to present a professional, friendly image, then people will remember you and be more likely to think of you when they need what you're offering.
Another interesting opportunity for networking can be found through local and regional groups. These groups gather business people from different backgrounds to come together. These are an excellent place to make valuable contacts because everyone is in a different type of business. For example if you joined a construction industry related group you would find many sources for possible leads. If you were, for instance, in the carpet industry, you may find people who are in the window business, or the lawn care business, or remodeling contractors. All of them could provide you with valuable leads.
The Chamber of Commerce should not be overlooked. Don't write them off as a cliche. The Chamber of Commerce is a very much alive and influential group in almost every community. Joining them means making a difference in the many causes that affect your area while establishing yourself as a leader in your field and in your community.
If you are given the opportunity, it is always a good idea to support your local arts and cultural events. This is generally very inexpensive advertising for your company, but your name and logo will be in the eyes of many influential and wealthy people. When they have a need for a service you provide, you will likely be the one they consider.
Other avenues for networking can include volunteering in the community, joining a gym, the PTA at your child's school, or even a golf club. Any opportunity for group involvement is a chance to network and promote your business. Always keep a stack of business cards with you wherever you go, in you pocket and in your vehicle. If you are able to present a professional, friendly image, then people will remember you and be more likely to think of you when they need what you're offering.
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