There is no doubt about it. Pay per click can be very lucrative and pay you big dividends for less work, in a short amount of time. It is certainly a powerful part of your advertising efforts. However there is a secret to this success that is not often talked about. It takes a smarts and patience to put in the necessary work needed to get results.
Choice of search engine is important. The choice is obvious, Google or Yahoo. They certainly have the lion's share of the pay per click business but there are other search engines available. Pay Per Click Universe provide some good information on pay per click engines and has some great reviews of these engines.
1. Google 2. Yahoo! 3. ABC Search 4. Search Feed 5. 7 Search 6. MIVA 7. Enhance Interactive 8. Findology 9. Microsoft adCenter 10. Ask.com
An ambitious and intelligent promoter will take advantage of all these engines and see which ones will be best for his business.
Choice of keywords is critical to your pay per click success. Your choice will be determined by 2 types of keywords; tight niche ones that will bring a small amount of traffic but only a few sales and general ones that bring a large amount of views but a lot of wasted leads. Popular keywords can be found by looking at the search engine database, but do not rely on these alone. This is because these popular keywords will bring a good stream of views but not many sales.
Your next step is to decide what amount you will bid on your keyword. This will decide what position your ad will hold. For the best exposure and the maximum views it is necessary to be one of the highest bidders. Positioning is of paramount importance, due to the fact that searchers will not usually look beyond the first 5 pages. In fact if your ad is not within this range you can assume that it will not even be seen.
Lastly do not forget the importance of micromanagement. It is critical to your success that you do not forget to do this. You must understand how each of your ads are contributing to your business. Are they pulling? Are they bringing in money and are you getting leads from them? Be ready to tweak and if necessary delete your ads.
By working hard at the management of your campaign and doing all your research you will be able to make great profits with your pay per click advertising. It will take some experimentation and you will make some mistakes. Do not expect instant cash, but if you are patient you will see those profits.
So make use of these points and make them part of your action plan. A little work initially will pay big dividends. Using more than one pay per click engine will expand your business and increase your sales.
Choice of search engine is important. The choice is obvious, Google or Yahoo. They certainly have the lion's share of the pay per click business but there are other search engines available. Pay Per Click Universe provide some good information on pay per click engines and has some great reviews of these engines.
1. Google 2. Yahoo! 3. ABC Search 4. Search Feed 5. 7 Search 6. MIVA 7. Enhance Interactive 8. Findology 9. Microsoft adCenter 10. Ask.com
An ambitious and intelligent promoter will take advantage of all these engines and see which ones will be best for his business.
Choice of keywords is critical to your pay per click success. Your choice will be determined by 2 types of keywords; tight niche ones that will bring a small amount of traffic but only a few sales and general ones that bring a large amount of views but a lot of wasted leads. Popular keywords can be found by looking at the search engine database, but do not rely on these alone. This is because these popular keywords will bring a good stream of views but not many sales.
Your next step is to decide what amount you will bid on your keyword. This will decide what position your ad will hold. For the best exposure and the maximum views it is necessary to be one of the highest bidders. Positioning is of paramount importance, due to the fact that searchers will not usually look beyond the first 5 pages. In fact if your ad is not within this range you can assume that it will not even be seen.
Lastly do not forget the importance of micromanagement. It is critical to your success that you do not forget to do this. You must understand how each of your ads are contributing to your business. Are they pulling? Are they bringing in money and are you getting leads from them? Be ready to tweak and if necessary delete your ads.
By working hard at the management of your campaign and doing all your research you will be able to make great profits with your pay per click advertising. It will take some experimentation and you will make some mistakes. Do not expect instant cash, but if you are patient you will see those profits.
So make use of these points and make them part of your action plan. A little work initially will pay big dividends. Using more than one pay per click engine will expand your business and increase your sales.
About the Author:
Brian Basch has been in the field of pay per click management for a long time and maintains a website about google adwords management where you can get answers to the rest of your questions.
