Over 95% of press releases fail and get rejected, discarded and deleted. Are yours making these five classic clangers?
Nothing but a selling spiel - This is the worst offence as the very last thing I needed to see as an Editor was a sales or selling pitch masquerading as a story.
The wrong people write it - I hate press releases that are by PR folk as they typically have one thing in common they know so very little about the service or product that they are describing that it shows. This phenomenon is so much worse if you are a tiny company hiring a third party PR company.
Too many feel excluded - Too many people think that press releases are just for big business and corporate announcements. Those days have gone as there has been a revolution opening up this cost effective promotional tool to anyone and everyone!
Spend a fortune for nothing - Its a sad fact that too many people are being conned, scammed, over charged and generally ripped off throughout the internet and sadly the area of press releases is no exception. There are too many ways to waste money whether it be getting a press release written or submitted with extra or bonus options that eat up money but deliver very little. Your focus should not be on whats promised but on the results that are delivered.
Fake it - No matter how easy or convenient it could be you should never bend the truth to make a better story for your press release. Nor should you copy or plagiarise content published by others as you will be found out.
Nothing but a selling spiel - This is the worst offence as the very last thing I needed to see as an Editor was a sales or selling pitch masquerading as a story.
The wrong people write it - I hate press releases that are by PR folk as they typically have one thing in common they know so very little about the service or product that they are describing that it shows. This phenomenon is so much worse if you are a tiny company hiring a third party PR company.
Too many feel excluded - Too many people think that press releases are just for big business and corporate announcements. Those days have gone as there has been a revolution opening up this cost effective promotional tool to anyone and everyone!
Spend a fortune for nothing - Its a sad fact that too many people are being conned, scammed, over charged and generally ripped off throughout the internet and sadly the area of press releases is no exception. There are too many ways to waste money whether it be getting a press release written or submitted with extra or bonus options that eat up money but deliver very little. Your focus should not be on whats promised but on the results that are delivered.
Fake it - No matter how easy or convenient it could be you should never bend the truth to make a better story for your press release. Nor should you copy or plagiarise content published by others as you will be found out.
About the Author:
I have a unique insight into press releases as I would trash95% of them when I was a magazine Editor. Now I have released the Press Release Video Course to help you enjoy press release successand the Free Press Release Distribution Software to help you send your press release to 10 submissions sites for zero dollars!
