By Kylon Trower

You may not be surprised by this but the way I've seen people marketing their business opportunities online is frightening. Having many affiliations with organizations and social networking sites, I get the opportunity to gently coach new marketers in the profitable art of business opportunity marketing.

The overwhelming number of emails and spam I receive from new marketers amazes me. The first rule I teach is the importance of building trust. This simple lesson is the basis for all business whether it's a small purchase or a multi-million dollar transaction.

Ask yourself this simple question? Would you partner in business with someone you knew absolutely nothing about? I hope you answered NO. See, business partnerships are like getting married and your business opportunity marketing is equivalent to dating.

Now listen up closely because I'm going to give you the key to long term success in your building your business. Think of your business opportunity like inheriting a small fortune from a long lost cousin. Starting a date by sharing this information wouldn't be appropriate, would it? Of course not!

You may find a person out there motivated by greed or selfish ambition that will jump into a marriage with you on those grounds, but that marriage is usually short lived.

Here's the secret to business opportunity marketing success. Lead with YOU. Your personality, your likes, your beliefs, your dreams. These are things that will allow your prospect to get to know and become attracted to YOU.

Once they are attracted to you, you have control of the recruiting process and can determine if they are a fit for your business. Partnering based on anything beyond that attraction factor is a recipe for a failed business relationship. If you commit to using attraction marketing principles to head your business opportunity marketing efforts you will see massive results.

Learn the incredible power of the attraction marketing blueprint watch your business explode. It's almost like turning on a faucet and breaking the handle, you just can't stop the flow once it gets started.

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