Generally speaking, PPC campaigns are for the more experienced internet marketer. It can be a very intimidating process and the learning curve tends to be quite long. When entered into too quickly, PPC advertising can be quite costly and less than effective. What many beginners need to know is that a simple change in an ad can be very profitable.
It is always wise to do your due diligence before getting involved in a project that can be quite costly. I suggest researching and learning as much as possible before getting involved with Google AdWords. That being said, Google has a wonderful training for their AdWords program right on their site. The other resource I highly recommend is Perry Marshall's, "The Definitive Guide to Google AdWords." It is certainly worth the small investment.
I am a very hands on learner so I went in full force to design my own PPC campaign with very little research. After spending hundreds of dollars with no substantial return, I decided to take a break and start from ground zero. I knew that PPC could drive a great deal of traffic to my landing page if done correctly. All I was doing was dumping money into Google.
Remember with Google AdWords, many times less is more. Lets talk about who you are targeting. If you target your ads to a very small niche audience, you will use a very narrow group of keywords that are specific to what your target audience is looking for. You will have a lower impression rate for your ad, but your audience will be clicking on your ad. Your click through rate will increase.
Since you are laser targeting a niche audience you are more likely to deliver exactly what they are looking for and thus have a higher click through rate. People are more likely to click on the ad that most aligns with what they are looking for.
Here is a way to increase the number of leads your ads are generating. Run two ads for the same keywords and niche at the same time. Once you have somewhere around 40 clicks, it will be clear to you which of the two ads is more effective. You will make this your control ad.
The lower performing ad has one of two fates. You will either toss is completely (if it does absolutely nothing for you) or you will make some minor change to try and improve it. Keep in mind that in PPC, sometimes less is more. By changing one word, it could become your highest producing ad.
By running two competing ads in this way, you will be continuously raising the bar for your ads. Your end result will be a significant increase in your click through rate, your conversions and your lead generation. There is nothing sweeter that a lead that you can attract yourself.
It is always wise to do your due diligence before getting involved in a project that can be quite costly. I suggest researching and learning as much as possible before getting involved with Google AdWords. That being said, Google has a wonderful training for their AdWords program right on their site. The other resource I highly recommend is Perry Marshall's, "The Definitive Guide to Google AdWords." It is certainly worth the small investment.
I am a very hands on learner so I went in full force to design my own PPC campaign with very little research. After spending hundreds of dollars with no substantial return, I decided to take a break and start from ground zero. I knew that PPC could drive a great deal of traffic to my landing page if done correctly. All I was doing was dumping money into Google.
Remember with Google AdWords, many times less is more. Lets talk about who you are targeting. If you target your ads to a very small niche audience, you will use a very narrow group of keywords that are specific to what your target audience is looking for. You will have a lower impression rate for your ad, but your audience will be clicking on your ad. Your click through rate will increase.
Since you are laser targeting a niche audience you are more likely to deliver exactly what they are looking for and thus have a higher click through rate. People are more likely to click on the ad that most aligns with what they are looking for.
Here is a way to increase the number of leads your ads are generating. Run two ads for the same keywords and niche at the same time. Once you have somewhere around 40 clicks, it will be clear to you which of the two ads is more effective. You will make this your control ad.
The lower performing ad has one of two fates. You will either toss is completely (if it does absolutely nothing for you) or you will make some minor change to try and improve it. Keep in mind that in PPC, sometimes less is more. By changing one word, it could become your highest producing ad.
By running two competing ads in this way, you will be continuously raising the bar for your ads. Your end result will be a significant increase in your click through rate, your conversions and your lead generation. There is nothing sweeter that a lead that you can attract yourself.
About the Author:
Kerry Alayon-Babas developed a vast array of skills in sales, customer service, sales support, marketing, home business marketing, coaching, and personal development. She has recently teamed up with Perry Marshall to provide valuable training for today's network marketers.
