During a down economy any business is facing currently, it is necessary to see where budget cuts can be made. Cutting sales and marketing is detrimental to the growth of the business but finding lower cost alternatives to replace expensive current activities can help the business. This article will explain why a prospecting company can be one such lower cost alternative.
A prospecting firm focus on the activity most people hate. One of the hardest jobs for any salesperson is to do cold calling. Using a prospecting company can allow your salespeople to focus on current customers and their needs so that the bottom line can increase both with current customers and with new customers.
Sales are dependent upon the communication of your message to prospects and this occurs through marketing. In this business climate, it is about maximizing your marketing dollars and a prospecting firm is one of the most efficient uses of those dollars to increase sales.
Many businesses do not have a very unstable business pipeline. Using an outbound telemarketing company can keep the sales pipeline full so that more sales can increase as a result of this full pipeline.
The example of a sales funnel is often used with prospecting. You have to talk to many people before finding interested people but you can conserve your time by outsourcing the funneling of prospects down to the few interested ones coming back to you.
Most people are not interested in telemarketing and put this activity off. This reduces the sales pipeline and increases the costs to find new clients.
Many businesses and individuals will fail to respond to a prospecting company over the phone when times are good. This tough economy makes these people and businesses more receptive to talking with others about how to save money so you can avoid costly mailings and increase sales with a telemarketing campaign.
Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using outbound telemarketing firms because few of your competitors will be attempting to acquire new business.
McGraw-Hill did a study to compare maintaining marketing activities and dollars versus reducing them during a recession. They found that those who maintained and increased this dollar amount enjoyed a 275% increase the first year after a recession and this is a spectacular argument why to spend money on outbound telemarketing firms.
You can use a prospecting company as part of your marketing strategy and allocate your dollars to the most productive activities. If you find that the prospecting company is more effective than advertising, you can reallocate marketing dollars to the prospecting company which lowers your cost per new client. Cost per client is an important measure to see that you can grow new business in an efficient manner. An outbound telemarketing company offers you a way to test if you can lower that cost per client while still increasing sales|business|the bottom line.
A prospecting firm focus on the activity most people hate. One of the hardest jobs for any salesperson is to do cold calling. Using a prospecting company can allow your salespeople to focus on current customers and their needs so that the bottom line can increase both with current customers and with new customers.
Sales are dependent upon the communication of your message to prospects and this occurs through marketing. In this business climate, it is about maximizing your marketing dollars and a prospecting firm is one of the most efficient uses of those dollars to increase sales.
Many businesses do not have a very unstable business pipeline. Using an outbound telemarketing company can keep the sales pipeline full so that more sales can increase as a result of this full pipeline.
The example of a sales funnel is often used with prospecting. You have to talk to many people before finding interested people but you can conserve your time by outsourcing the funneling of prospects down to the few interested ones coming back to you.
Most people are not interested in telemarketing and put this activity off. This reduces the sales pipeline and increases the costs to find new clients.
Many businesses and individuals will fail to respond to a prospecting company over the phone when times are good. This tough economy makes these people and businesses more receptive to talking with others about how to save money so you can avoid costly mailings and increase sales with a telemarketing campaign.
Companies try to reduce all expenditures during a recession simply to maintain their current business. This offers you the opportunity to build your business by using outbound telemarketing firms because few of your competitors will be attempting to acquire new business.
McGraw-Hill did a study to compare maintaining marketing activities and dollars versus reducing them during a recession. They found that those who maintained and increased this dollar amount enjoyed a 275% increase the first year after a recession and this is a spectacular argument why to spend money on outbound telemarketing firms.
You can use a prospecting company as part of your marketing strategy and allocate your dollars to the most productive activities. If you find that the prospecting company is more effective than advertising, you can reallocate marketing dollars to the prospecting company which lowers your cost per new client. Cost per client is an important measure to see that you can grow new business in an efficient manner. An outbound telemarketing company offers you a way to test if you can lower that cost per client while still increasing sales|business|the bottom line.
About the Author:
Visit Valerie Schlitt's site for information on outbound telemarketing and business to business telemarketing programs.
