Did you know that you can significantly improve your overall search engine rankings with the help of an online press release? For those of you without a marketing background, let me explain the nature of a press release and how you can use this little known SEO technique to improve your search engine rankings.
A press release is essentially news or information that is being distributed to individuals within the media business. This includes newspapers, tv studios, radio stations, and smaller outlets as well. For quite some time, these press releases have been distributed using the world wide web and emailed to media contacts.
Many companies send out press releases to announce a new product, service, or event. The public relations industry has depended on press releases to both disseminate information as well as help cut through the clutter of millions of daily news stories. Reporters have come to rely on press releases as a way to sift through irrelevant stories and find actual news.
A press release in not all that complicated to develop. Most press releases include the date of the release, headline, news, and a brief company description or bio. Online releases include this information with a link back to the company's website or blog.
Today there are hundreds of online press release websites designed to guide reporters through a significant amount of clutter to find what is most relevant to their given audience. The benefit to those doing business online is that an additional outlet exists for publishing information about your website or product and building in-bound links to your website at the same time.
This is good news for anyone trying to promote a new product, service, website or blog. But how do you get noticed? When I started out in Internet marketing, I thought it was all about writing a fantastic release and having it distributed across the web. And even today, that still holds true. However, when using press releases for SEO value, the key is simply to write a good release that helps build back links to your website or blog.
There are a few press release services out there, much like article directories that allow you to submit your release and include a link back to your website. Unlike article directories, many of these sites are not free. However, a small handful cost nothing, dozens charge less than twenty dollars and others will charge more.
When I want to build a large number of back links to my website in short order I always look to press release distribution. You can implement this simple strategy quickly and easily. It's not hard to think of something newsworthy and over time it gets much easier to find something that will resonate with your target audience the media the cater to them.
I am okay as long as the fees are less than twenty dollars. With a small budget, you can have your release, and your links, distributed across the internet. Try using press releases to build back links to your website. You will be amazed by the results.
A press release is essentially news or information that is being distributed to individuals within the media business. This includes newspapers, tv studios, radio stations, and smaller outlets as well. For quite some time, these press releases have been distributed using the world wide web and emailed to media contacts.
Many companies send out press releases to announce a new product, service, or event. The public relations industry has depended on press releases to both disseminate information as well as help cut through the clutter of millions of daily news stories. Reporters have come to rely on press releases as a way to sift through irrelevant stories and find actual news.
A press release in not all that complicated to develop. Most press releases include the date of the release, headline, news, and a brief company description or bio. Online releases include this information with a link back to the company's website or blog.
Today there are hundreds of online press release websites designed to guide reporters through a significant amount of clutter to find what is most relevant to their given audience. The benefit to those doing business online is that an additional outlet exists for publishing information about your website or product and building in-bound links to your website at the same time.
This is good news for anyone trying to promote a new product, service, website or blog. But how do you get noticed? When I started out in Internet marketing, I thought it was all about writing a fantastic release and having it distributed across the web. And even today, that still holds true. However, when using press releases for SEO value, the key is simply to write a good release that helps build back links to your website or blog.
There are a few press release services out there, much like article directories that allow you to submit your release and include a link back to your website. Unlike article directories, many of these sites are not free. However, a small handful cost nothing, dozens charge less than twenty dollars and others will charge more.
When I want to build a large number of back links to my website in short order I always look to press release distribution. You can implement this simple strategy quickly and easily. It's not hard to think of something newsworthy and over time it gets much easier to find something that will resonate with your target audience the media the cater to them.
I am okay as long as the fees are less than twenty dollars. With a small budget, you can have your release, and your links, distributed across the internet. Try using press releases to build back links to your website. You will be amazed by the results.
About the Author:
Are you ready to begin using press releases to improve your website's ranking? Go now to the marketing tips blog to access more information about online press releases. To improve search engine ranking for your website and receive FREE search engine optimization lessons, go to MarketingScoop.com.
