Want to power up your next postcard mailing? Then go one step beyond merely telling your audience what your real investment business has done for others in the past - have your customers tell them.
No you don't have to enlist your former customers to telephone prospects. Instead use the powerful direct-marketing tool called the testimonial. If you've been in business long enough, it's easy enough to ask a satisfied customer to write a couple sentences (it really doesn't need to be any long than this) about how they benefited from your services.
What problem have you solved for them? Will they be willing to recommend you to others? Incorporate these write-ups in your real estate direct mail as testimonials.
On the remaining mitt, someone who is volunteering their really affirmative participation is much more convincing. I've seen whatever direct-mail for products that is nothing but two pages or more of testimonials.
Your prospective clients would always feel compelled to confirm what you say from an objective party. They are also interested in who previously purchased your services. Real estate direct marketing satisfies this social need by creating the testimonial section.
Your next question, no doubt, is just where do you place these testimonials. You may truly believe that one area of your postcard is simply better than another. Well, as far as direct marketers can tell right now from research, no single area is really any more effective than another.
If you feel you don't have space on the message side of your postcard, look to the front. That's right the area that's reserved for the address. Why not put a short testimonial or two on the front.
When I worked as a copywriter for a nutritional supplement company, we routinely placed to testimonials on the front side of any postcard mailing we'd create. And I must tell you that our postcards received an absolutely outstanding response rate! Of course, if you can place them any where on the other side as well it only increases the potency of your marketing campaign.
Or, you can group all of them together on the right side of your real estate direct mail. Another great suggestion for real estate postcard marketing campaigns is to place a couple of testimonials on the front of the card.
So, be sure to allow one or much testimonials in your incoming postcard transmission. If you've never used them before, fitting be equipped for an inflated response in your real estate investment Campaigning safari.
No you don't have to enlist your former customers to telephone prospects. Instead use the powerful direct-marketing tool called the testimonial. If you've been in business long enough, it's easy enough to ask a satisfied customer to write a couple sentences (it really doesn't need to be any long than this) about how they benefited from your services.
What problem have you solved for them? Will they be willing to recommend you to others? Incorporate these write-ups in your real estate direct mail as testimonials.
On the remaining mitt, someone who is volunteering their really affirmative participation is much more convincing. I've seen whatever direct-mail for products that is nothing but two pages or more of testimonials.
Your prospective clients would always feel compelled to confirm what you say from an objective party. They are also interested in who previously purchased your services. Real estate direct marketing satisfies this social need by creating the testimonial section.
Your next question, no doubt, is just where do you place these testimonials. You may truly believe that one area of your postcard is simply better than another. Well, as far as direct marketers can tell right now from research, no single area is really any more effective than another.
If you feel you don't have space on the message side of your postcard, look to the front. That's right the area that's reserved for the address. Why not put a short testimonial or two on the front.
When I worked as a copywriter for a nutritional supplement company, we routinely placed to testimonials on the front side of any postcard mailing we'd create. And I must tell you that our postcards received an absolutely outstanding response rate! Of course, if you can place them any where on the other side as well it only increases the potency of your marketing campaign.
Or, you can group all of them together on the right side of your real estate direct mail. Another great suggestion for real estate postcard marketing campaigns is to place a couple of testimonials on the front of the card.
So, be sure to allow one or much testimonials in your incoming postcard transmission. If you've never used them before, fitting be equipped for an inflated response in your real estate investment Campaigning safari.
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