It?s true! And you know it! It's a cardinal rule of direct marketing and as a real estate investor you need to keep it uppermost in your mind if you want to succeed. And while you may think this is only true for longer direct mailings in other industries, it?s even more important with a postcard mailing.
There is not a lot of room in a postcard to write down several of your persuasive arguments. But an attention grabbing and informative headline can get this job done while using less space and requiring less time from your customer.
When you write within the confines of the postcard you must get to your point quickly and succinctly. And that makes your headline all the more important and powerful.
Take time and gather your thoughts. Create a list on your customers? benefits. How will he benefit from your service?
To write the most powerful, muscle-bound headline you can, you need to sit down and have a brainstorming session with yourself. Think of every possible benefit a customer could gain from selling his house to you. Don't worry about the number of benefits. Don't limit your thinking or your writing. In fact, the more benefits you can put on paper the better!
Narrow down your list and pick the best headlines you have created. It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.
You?ll discover that once you start this exercise, you?ll have variations around a certain theme. Some ideas will automatically drop out because others will seem to much more effective. That's exactly what's supposed to happen. As you cross out the ideas you consider the weaker ones, you?ll be left with only the strong ones.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
So if you are responsible for producing your own real estate direct marketing materials, always prioritize increasing your customer knowledge. Always be sensitive to your customers? needs to learn what benefits they value most.
These benefits are the diamonds you use in crafting masterful headlines for your real estate postcard marketing campaign.
There is not a lot of room in a postcard to write down several of your persuasive arguments. But an attention grabbing and informative headline can get this job done while using less space and requiring less time from your customer.
When you write within the confines of the postcard you must get to your point quickly and succinctly. And that makes your headline all the more important and powerful.
Take time and gather your thoughts. Create a list on your customers? benefits. How will he benefit from your service?
To write the most powerful, muscle-bound headline you can, you need to sit down and have a brainstorming session with yourself. Think of every possible benefit a customer could gain from selling his house to you. Don't worry about the number of benefits. Don't limit your thinking or your writing. In fact, the more benefits you can put on paper the better!
Narrow down your list and pick the best headlines you have created. It is advisable to start with a huge list of options because you will obviously have more choices as you narrow down your list.
You?ll discover that once you start this exercise, you?ll have variations around a certain theme. Some ideas will automatically drop out because others will seem to much more effective. That's exactly what's supposed to happen. As you cross out the ideas you consider the weaker ones, you?ll be left with only the strong ones.
In addition, you can achieve more success in your real estate postcard marketing if you pay more attention to your customers, and learn what benefits are most valuable to them. These benefits have the strongest emotional connection to your prospective customers. And when these benefits are merged into a headline, you produce a highly potent means of persuasion.
So if you are responsible for producing your own real estate direct marketing materials, always prioritize increasing your customer knowledge. Always be sensitive to your customers? needs to learn what benefits they value most.
These benefits are the diamonds you use in crafting masterful headlines for your real estate postcard marketing campaign.
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