Most real estate investors have weaknesses in writing real estate direct mails. Hours can pass by swiftly without being able to fill half-a-page. And when it comes to postcard writing, selecting what to write can get confusing.
Don?t be fooled by the seemingly small size of the postcard. And don?t be intimidated by the actual act of ?writing.? Writing ? especially the writing of direct mail copy ? is nothing more than telling someone about all the great aspects of your service.
One way to overcome ?writer?s block? is to record first what you want to write about. This way, your thoughts are uncensored and consequently, get those creative juices flowing.
Go to a quite place where you can relax ? probably your bedroom or living room. Record your thoughts as if you were talking to a friend or an acquaintance. But if you do not have a recorder, type your words on your computer as you speak them.
Since you are not filtering your thoughts and words, the post might appear disorganized to you. Do not worry because you?ll edit this later on. As you go over through them, it?s time for you to edit your post so it will make more sense to you and to your customers. It should appear as if the post is talking to someone, and that someone is your customer.
You may need to re-arrange the material to further strengthen the copy. Developing your real estate direct marketing material becomes more manageable with this practical method of ?get talking to get writing.? Moreover, this approach helps you write more readable real estate direct mails.
Write like you talk. Throw out every single rule you?ve ever learned in school about formal writing. Don?t worry about the occasional fragment sentence. Do you always talk in full sentences? Heck no! Don?t worry about using formal wording. In fact, the more you can write like your customer talks, the closer you are to closing that sale.
It?s hard to lose the habit of writing for an English teacher or a boss, who is obsess with grammar rather than making a sale. But try to lose the formal tone and make your writing more approachable. Write your message using ideas that your customer can relate to. Hence, to further increase customer rapport and readability, try to write the way your customer speaks when writing your real estate direct mails.
Before you even think about doing this exercise, though, it?s vital that you not worry about anything. It could be that you?ll end up with enough complete copy for two versions of a postcard mailing. That?s great! You can either test these variations, or have your next mailing practically completed right now.
Once you get the hang of ?talking? to your customers, you?ll have an easier time launching a successful postcard marketing campaign.
Don?t be fooled by the seemingly small size of the postcard. And don?t be intimidated by the actual act of ?writing.? Writing ? especially the writing of direct mail copy ? is nothing more than telling someone about all the great aspects of your service.
One way to overcome ?writer?s block? is to record first what you want to write about. This way, your thoughts are uncensored and consequently, get those creative juices flowing.
Go to a quite place where you can relax ? probably your bedroom or living room. Record your thoughts as if you were talking to a friend or an acquaintance. But if you do not have a recorder, type your words on your computer as you speak them.
Since you are not filtering your thoughts and words, the post might appear disorganized to you. Do not worry because you?ll edit this later on. As you go over through them, it?s time for you to edit your post so it will make more sense to you and to your customers. It should appear as if the post is talking to someone, and that someone is your customer.
You may need to re-arrange the material to further strengthen the copy. Developing your real estate direct marketing material becomes more manageable with this practical method of ?get talking to get writing.? Moreover, this approach helps you write more readable real estate direct mails.
Write like you talk. Throw out every single rule you?ve ever learned in school about formal writing. Don?t worry about the occasional fragment sentence. Do you always talk in full sentences? Heck no! Don?t worry about using formal wording. In fact, the more you can write like your customer talks, the closer you are to closing that sale.
It?s hard to lose the habit of writing for an English teacher or a boss, who is obsess with grammar rather than making a sale. But try to lose the formal tone and make your writing more approachable. Write your message using ideas that your customer can relate to. Hence, to further increase customer rapport and readability, try to write the way your customer speaks when writing your real estate direct mails.
Before you even think about doing this exercise, though, it?s vital that you not worry about anything. It could be that you?ll end up with enough complete copy for two versions of a postcard mailing. That?s great! You can either test these variations, or have your next mailing practically completed right now.
Once you get the hang of ?talking? to your customers, you?ll have an easier time launching a successful postcard marketing campaign.
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