Were you aware that there are five critical things that you can do to make a positive and last impression on a potential customer that will begin process of closing the sale before you ever open your mouth to talk to that customer?
1. Create a positive, high-energy, informational website. The world that we live in requires that almost every serious business have a website, or at least any business that wants to be taken seriously have a website. Your website should be eye popping and interesting as many potential customers or prospects will visit your website before they ever talk to you. They will be directed there by search engines like Google, by friends, family, acquaintances or associates. So be sure that it looks good. In addition, make sure that you answer as many questions about your product or service on your website as is possible. Remember, you want to make someone want to use your product or service. Finally, make sure that your website is user friendly and easy to navigate. It should not deter people from staying on it.
2. Connect with potential customers by sending them a professional proposal or brochure. This can be the perfect way to introduce yourself and your company to a prospect in a non-threatening, yet professional way. Send a nice and professional looking postcard, flyer, proposal, or brochure. Make sure that it is well written, beautifully designed, and eye popping. It should also be a good representation of you and your company and should by reflective of the work that you do. In addition, it should entice the customer to want to buy. Don't forget, you cannot make a first impression again!
3. Do your homework so you know something about your prospect. If possible, you should take your time to get to know your prospect or something about your prospect's business. Research the company on the Internet, talk with mutual associates to learn more about the prospect, and take a personal interest in how you can help your prospect not just in how you can make a sale. Your genuine interest and desire to help your prospect will be evident from the moment you first communicate with that prospect.
4. Make it personal. For example, if you are connecting with a new customer to try and sell him on some special consulting services that you would like to provide him, then make sure that your presentation has been specifically tailored to reflect the needs of him and his company. Utilize his company's name and logo throughout the presentation. Use their financial data, if you have access to it, to show how your service will increase company profits. If you are selling a specific product to a client, personalize it with their name on the label. These are small details that if used properly, can have a major impact on your ability to close the sale.
5. Send your prospect a free gift. Most of us are tired of junk mail and may not give it a second glance. But send us something in a box and youve got our attention! We like presents and freebies! Before you meet with a new prospect, introduce him to you, your company, and your products or services by sending him a free gift. It could be a self-serving promotional piece, such as a key chain with your business name and logo on it. Or it could be a gift created just for the prospects personal use"such as a package of note cards or a notepad with the prospects name on them.
Plan ahead, take a few actions to make a good first impression and be ready for your business to take off!
1. Create a positive, high-energy, informational website. The world that we live in requires that almost every serious business have a website, or at least any business that wants to be taken seriously have a website. Your website should be eye popping and interesting as many potential customers or prospects will visit your website before they ever talk to you. They will be directed there by search engines like Google, by friends, family, acquaintances or associates. So be sure that it looks good. In addition, make sure that you answer as many questions about your product or service on your website as is possible. Remember, you want to make someone want to use your product or service. Finally, make sure that your website is user friendly and easy to navigate. It should not deter people from staying on it.
2. Connect with potential customers by sending them a professional proposal or brochure. This can be the perfect way to introduce yourself and your company to a prospect in a non-threatening, yet professional way. Send a nice and professional looking postcard, flyer, proposal, or brochure. Make sure that it is well written, beautifully designed, and eye popping. It should also be a good representation of you and your company and should by reflective of the work that you do. In addition, it should entice the customer to want to buy. Don't forget, you cannot make a first impression again!
3. Do your homework so you know something about your prospect. If possible, you should take your time to get to know your prospect or something about your prospect's business. Research the company on the Internet, talk with mutual associates to learn more about the prospect, and take a personal interest in how you can help your prospect not just in how you can make a sale. Your genuine interest and desire to help your prospect will be evident from the moment you first communicate with that prospect.
4. Make it personal. For example, if you are connecting with a new customer to try and sell him on some special consulting services that you would like to provide him, then make sure that your presentation has been specifically tailored to reflect the needs of him and his company. Utilize his company's name and logo throughout the presentation. Use their financial data, if you have access to it, to show how your service will increase company profits. If you are selling a specific product to a client, personalize it with their name on the label. These are small details that if used properly, can have a major impact on your ability to close the sale.
5. Send your prospect a free gift. Most of us are tired of junk mail and may not give it a second glance. But send us something in a box and youve got our attention! We like presents and freebies! Before you meet with a new prospect, introduce him to you, your company, and your products or services by sending him a free gift. It could be a self-serving promotional piece, such as a key chain with your business name and logo on it. Or it could be a gift created just for the prospects personal use"such as a package of note cards or a notepad with the prospects name on them.
Plan ahead, take a few actions to make a good first impression and be ready for your business to take off!
About the Author:
Riche Goldmann is and expert on marketing and creating brand awareness. He uses VistaPrint to make alot of his promotional materials and marketing pieces. He also utilizes Vista Print when he needs to make customized presentations. He has made thousands of them and is considered an expert on closing the sale.
