It is little, petite, efficient, and in expensive- and it is one of the best marketing tools ever. It is easily hidden, but when seen makes a grand statement, it carries lots of information but in very few words; you can carry it everywhere and give it to anyone. What is it? It's a business card.
You could be a huge company, a small business, the CEO or sales personnel, do business in a large city or in a suburban town, but whatever the case may be, your business card will help you to create new customers and get the old ones coming back with repeat business. The business card is a fast and affordable way to do this. A basic business card will include your name and potentially your title, the company's name and possibly logo, and contact information to include a physical mailing address with street, city, state, zip, a telephone number, an email address, and a web address if one exists. Some people like to add a photo of themselves on the cover of the card so that they are easily identifiable.
Business cards have the ability to fit comfortably into your wallet, your bag, or even your pocket. You have the option of giving them to new co-workers, associates, friends, acquaintances, and family if necessary. You can store them in your vehicle, your portfolio, your planner, or your briefcase. It's an item that you should never go anywhere without.
A model business card does not have to be over the top, flashy, or expensive; but if you have the money then by all means do it. It can be black and white or color, on glossy or flat paper, plain or fancy. However, it should be well thought out, classy and memorable. Your business card makes a statement about you; what do you want it to say?
Your business card represents you, and should be customized to reflect who you are and what you do. You want to convey to potential clients that you do good work and that they should hire you. You also want it to be something that they would want to pass along to others so that you continue to get more business.
Consider using a two-sided business card to really garner attention. You can use the back of your business card to include appointment information, a small calendar for the current year, or a special offer or discount. You could also use the backside to feature one or more of your services or products.
Do the extraordinary and let your imagination run wild! For instance, if you are a musician, have a picture of the instrument you play drawn on your business cards. If you are a web developer, make your business card look like the home page of a website that you have or can design. Creativity always captures attention and will help you go much further than the competition.
How you create, design, and use your business card is only limited by the bounds of your imagination! So get creative and start taking full advantage of the most effective business tool ever invented! If you thought business cards were just an unnecessary expense, think again.
For the money that you spend on them, your business card may be the single best marketing and promotional tool that you'll ever invest in. But you must use them. Be sure to get them printed professionally, keep them in your purse or pocket at all times, place them at interesting places, and use them to jot notes to give to people, and finally share them with everyone you can.
You could be a huge company, a small business, the CEO or sales personnel, do business in a large city or in a suburban town, but whatever the case may be, your business card will help you to create new customers and get the old ones coming back with repeat business. The business card is a fast and affordable way to do this. A basic business card will include your name and potentially your title, the company's name and possibly logo, and contact information to include a physical mailing address with street, city, state, zip, a telephone number, an email address, and a web address if one exists. Some people like to add a photo of themselves on the cover of the card so that they are easily identifiable.
Business cards have the ability to fit comfortably into your wallet, your bag, or even your pocket. You have the option of giving them to new co-workers, associates, friends, acquaintances, and family if necessary. You can store them in your vehicle, your portfolio, your planner, or your briefcase. It's an item that you should never go anywhere without.
A model business card does not have to be over the top, flashy, or expensive; but if you have the money then by all means do it. It can be black and white or color, on glossy or flat paper, plain or fancy. However, it should be well thought out, classy and memorable. Your business card makes a statement about you; what do you want it to say?
Your business card represents you, and should be customized to reflect who you are and what you do. You want to convey to potential clients that you do good work and that they should hire you. You also want it to be something that they would want to pass along to others so that you continue to get more business.
Consider using a two-sided business card to really garner attention. You can use the back of your business card to include appointment information, a small calendar for the current year, or a special offer or discount. You could also use the backside to feature one or more of your services or products.
Do the extraordinary and let your imagination run wild! For instance, if you are a musician, have a picture of the instrument you play drawn on your business cards. If you are a web developer, make your business card look like the home page of a website that you have or can design. Creativity always captures attention and will help you go much further than the competition.
How you create, design, and use your business card is only limited by the bounds of your imagination! So get creative and start taking full advantage of the most effective business tool ever invented! If you thought business cards were just an unnecessary expense, think again.
For the money that you spend on them, your business card may be the single best marketing and promotional tool that you'll ever invest in. But you must use them. Be sure to get them printed professionally, keep them in your purse or pocket at all times, place them at interesting places, and use them to jot notes to give to people, and finally share them with everyone you can.
About the Author:
Riche Goldmann is a business and marketing consultant who recommends that everybody have a business card. VistaPrint, he says, is a great place to get them printed up and even designed because Vista Print is so cost effective. But he says that everybody should take their time to chose a business card that is right for them.
