Here's a great way to not only talk directly with the recipients of your postcard mailing a second time, but to get even more of your marketing material into their hands.
Offer your reader something free. Ensure them that this special deal doesn't oblige them in any way. Just provide them with something that could be of use to them when the time comes to sell their house.
For your second real estate marketing postcard, an idea for your free offer can be a whitepaper which discusses topics relevant to your prospect such as: "Smart Guide to Avoid the Pain of Foreclosure", or "10 Important Things You Need to Know Before Selling Your Home". In these reports you can extensively discuss the benefits and reasons you indicated in your real estate marketing postcard.
Provide them with your contact information, like a phone number to where they will call, and send them the report. This gives you a great chance to collect all contact information of them, and set them aside. In some day's time, mail a follow-up postcard campaign aimed only at those who ordered this report.
This follow-up real estate postcard marketing mail should highlight a couple of key solutions discussed in your free white paper.
Giving free offers and sending follow-up real estate postcard marketing mails has been a proven moneymaking method for entrepreneurs for decades.
Yes, I know you're giving it away for free. And it seems a little "spendthrift-ish" to spend money on something you distribute for free. But this report is nothing less than a powerful "income-generating" marketing tool. Trust me on this one. It is well worth the money you invest in it.
Now-a-days it's a very common practice among direct marketers; they put their firm's details like name, address, phone number, website on every page. It can be easily done by using the "header" and "footer" tools on your word processing program on your computer.
This way reader may turn to any page, they will be reminded about your firm sending it. And when they are ready to sell, it increases chances for your firm do get the business.
Also adopt the latest trend in real estate direct marketing which is to have your contact information printed on each page of your free report. This will help you and your company to become first in your prospect's mind for your services. So why not start developing that free whitepaper right now?
Offer your reader something free. Ensure them that this special deal doesn't oblige them in any way. Just provide them with something that could be of use to them when the time comes to sell their house.
For your second real estate marketing postcard, an idea for your free offer can be a whitepaper which discusses topics relevant to your prospect such as: "Smart Guide to Avoid the Pain of Foreclosure", or "10 Important Things You Need to Know Before Selling Your Home". In these reports you can extensively discuss the benefits and reasons you indicated in your real estate marketing postcard.
Provide them with your contact information, like a phone number to where they will call, and send them the report. This gives you a great chance to collect all contact information of them, and set them aside. In some day's time, mail a follow-up postcard campaign aimed only at those who ordered this report.
This follow-up real estate postcard marketing mail should highlight a couple of key solutions discussed in your free white paper.
Giving free offers and sending follow-up real estate postcard marketing mails has been a proven moneymaking method for entrepreneurs for decades.
Yes, I know you're giving it away for free. And it seems a little "spendthrift-ish" to spend money on something you distribute for free. But this report is nothing less than a powerful "income-generating" marketing tool. Trust me on this one. It is well worth the money you invest in it.
Now-a-days it's a very common practice among direct marketers; they put their firm's details like name, address, phone number, website on every page. It can be easily done by using the "header" and "footer" tools on your word processing program on your computer.
This way reader may turn to any page, they will be reminded about your firm sending it. And when they are ready to sell, it increases chances for your firm do get the business.
Also adopt the latest trend in real estate direct marketing which is to have your contact information printed on each page of your free report. This will help you and your company to become first in your prospect's mind for your services. So why not start developing that free whitepaper right now?
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