Marketers are always searching for advertising ideas that are innovative, creative and ultimately successful. Advertising however can be limited by the resources available. Often the goal of advertising is to entice customers to visit a web site or even make a trip to a brick and mortar store. The level of success of your marketing campaign will depend heavily on the form of advertising you choose. For local businesses with limited resources finding a cost effective method of marketing with satisfactory results is indeed a challenge.
Local newspaper and television advertising have limitations when striving for an effective viral campaign for your business. These mediums require continuous advertising to create the desired exposure and produce results. They demand good investment on your part for both creating the advertisement and for proper execution of the campaign.
There are less expensive yet successful avenues of advertising available. Printed T-shirt campaigns for example have proven to be very successful in the past. Perhaps an even more successful means of advertising however is that of bumper stickers. They are inexpensive, innovative and easy to put together. All of this leads to bumper stickers being considered one of the best advertising campaigns giving bang for your buck. Due to their success they are used commonly by a range of companies world wide. Bumper stickers are an affordable, practical means of advertising a business or product.
You have a bumper sticker and someone sees it on the road or in a parking lot, what does this mean? For one it means a potential customer for your business, service or product. And if you're not the only one with your bumper sticker, just think how many people will see your advertisement. The exposure grows exponentially. You can have your bumper stickers custom made anyway you like, but just a little bit of advice first...don't make it too large. Try a catchy phase or a tip or maybe support a sporting organization such as a local kids' team. Important information should feature prominently, first your organization's name then a contact point such as a website or phone number.
The more creative and innovative you are the better. Asking a customer to display your bumper stickers is a good way to gain exposure, beyond that which can be achieved normally. And by making the bumper sticker yourself you determine the catchy phase that best fits with the ethos of your business. If you support a local sports team you can use that as the theme for your bumper stickers. Ask customers if they want one when they make a purchase. You'd be surprised how many will say yes. You're marketing will reach many more people than other more costly marketing strategies.
To make your bumper sticker more viral, don't make is so available....only supply them with certain products. People will want them even more because they are "scarce." The old adage of supply and demand is so true. People will want one just to say they were able to finally get one. Remember to be responsible with all your advertising including bumper stickers. Your patience will be rewarded. Customers will return and even refer others to you.
A bumper sticker is not just a sticker bearing a printed message for display on a vehicle's bumper. It's your business that is attached to these vehicles and it is being spread with the speed of your consumer's car. They take your brand with them wherever they go.
Local newspaper and television advertising have limitations when striving for an effective viral campaign for your business. These mediums require continuous advertising to create the desired exposure and produce results. They demand good investment on your part for both creating the advertisement and for proper execution of the campaign.
There are less expensive yet successful avenues of advertising available. Printed T-shirt campaigns for example have proven to be very successful in the past. Perhaps an even more successful means of advertising however is that of bumper stickers. They are inexpensive, innovative and easy to put together. All of this leads to bumper stickers being considered one of the best advertising campaigns giving bang for your buck. Due to their success they are used commonly by a range of companies world wide. Bumper stickers are an affordable, practical means of advertising a business or product.
You have a bumper sticker and someone sees it on the road or in a parking lot, what does this mean? For one it means a potential customer for your business, service or product. And if you're not the only one with your bumper sticker, just think how many people will see your advertisement. The exposure grows exponentially. You can have your bumper stickers custom made anyway you like, but just a little bit of advice first...don't make it too large. Try a catchy phase or a tip or maybe support a sporting organization such as a local kids' team. Important information should feature prominently, first your organization's name then a contact point such as a website or phone number.
The more creative and innovative you are the better. Asking a customer to display your bumper stickers is a good way to gain exposure, beyond that which can be achieved normally. And by making the bumper sticker yourself you determine the catchy phase that best fits with the ethos of your business. If you support a local sports team you can use that as the theme for your bumper stickers. Ask customers if they want one when they make a purchase. You'd be surprised how many will say yes. You're marketing will reach many more people than other more costly marketing strategies.
To make your bumper sticker more viral, don't make is so available....only supply them with certain products. People will want them even more because they are "scarce." The old adage of supply and demand is so true. People will want one just to say they were able to finally get one. Remember to be responsible with all your advertising including bumper stickers. Your patience will be rewarded. Customers will return and even refer others to you.
A bumper sticker is not just a sticker bearing a printed message for display on a vehicle's bumper. It's your business that is attached to these vehicles and it is being spread with the speed of your consumer's car. They take your brand with them wherever they go.
About the Author:
Author: Buck Thompson shares advice on bumper stickers on his site where you can learn how to improve the effectiveness of your marketing campaigns with stickers.
